British brewery George Gale and Co. has been ordered to withdraw advertising that claims its beer includes vitamins and nutrients

“British brewery George Gale and Co. has been ordered to withdraw advertising that claims its beer includes vitamins and nutrients. The Hampshire brewery has been using two-sided beer mats (coasters) that have ‘Food for thought’ on one side with a statement from Brewing Research International under it that reads: ‘Beer is an all around food containing a balanced package of nutrients and minerals and can be considered to make a positive contribution to a healthy diet.’ On the other side the message is: ‘Vitamin Beer™ I’ll drink to that’ with four Gales brand labels below that. The Advertising Standards Authority ordered the mats withdrawn because, it said, Gales had not proved its beer had any of the nutritional benefits claimed on its coasters.”

Realbeer.com, 2/26/03